Launch of the INSURE.HUB - Innovation in Sustainability and Regeneration Hub

Wednesday, October 27, 2021 - 14:30




Sustainability and Regeneration are key areas for organizations today, in line with what is proposed by the European Green Deal. INSURE.hub is an initiative whose main objective is to create a vibrant international ecosystem of transdisciplinary knowledge that promotes business solutions with a circular, sustainable and regenerative scope, powered by disruptive technologies. It results from the mobilization of Universidade Católica Portuguesa, in Porto, through its Schools - Católica Porto Business School and Faculty of Biotechnology - and of Planetiers New Generation, along with a set of national and international entities that constitute themselves as thought leaders and agents of Transformation for Sustainability and Regeneration.

If you would like to participate online, please register here.


14:30 Opening Remarks

Isabel Capeloa Gil | Rector | Universidade Católica Portuguesa
Isabel Braga da Cruz | President | Universidade Católica Portuguesa - Porto

14:40 Brief presentation of INSURE.hub - “Innovation for Sustainability and Regeneration Hub”

Manuela Pintado | Director | Centre for Biotechnology and Fine Chemistry (CBQF/ESB/UCP)
João Pinto | Vice-President Católica in Porto | Católica Porto Business School
António Vasconcelos | Co-Leader | Planetiers New Generation

15:05 European Survey Corporate: Sustainability, Innovation and Leadership

Edwin Janssen | Sustainable Growth Associates - The Natural Step Germany

15:20 Backcasting from net-zero and from positive pursuits enabled by tech acceleration

Rüdiger Rohrig | CEO SGA | TNS-Germany

15:40 Panel discussing the findings of the survey and the challenges ahead

Symington, Grupo Bel, Bondalti
Edwin Janssen and Rüdiger Rohrig


16:10 Future-Fit Business as a navigation toolkit aligned with backcasting

Tom Bregman | Future-Fit Foundation, UK

16:30 Sustainable & regenerative financing and investing

Telmo Valido | Hudson Advisors (private equity), UK
Tom Bregman | Future-Fit Foundation, UK
João Pinto | Católica Porto Business School

16:50 Green Deal – a mandate for sustainability and regeneration

João Cortez | R&D I Funding Advisor | CBQF/ESB/UCP

17:05 Regenerative business – the new wave

John Fullerton | CEO Capital Institute

17:25 Case study of Circular and Sustainable Innovation: Alchemy

John Melo | CEO Amyris Inc, US
Manuela Pintado | Scientific Coordinator of the Alchemy Project

17:40 Example of an international movement into regeneration with corporates

Paolo DiCesare | Co-Leader | Nativa Lab, BCorp Italy and Regeneration 2030 in talk with John Fullerton and Sérgio Ribeiro | Co-Founder, Planetiers

17:55 Open Discussion: Ambition and scope of the INSURE.hub, the road ahead

Moderator: António Vasconcelos | Co-Leader, Planetiers New Generation

18:15 Closing Words

Paula Castro | Dean | Escola Superior de Biotecnologia
Rui Sousa | Dean | Católica Porto Business Schoo


If you have any doubts regarding this event, please send an email to