Launch of the INSURE.HUB - Innovation in Sustainability and Regeneration Hub

Wednesday, October 27, 2021 - 14:30




Sustainability and Regeneration are key areas for organizations today, in line with what is proposed by the European Green Deal. INSURE.hub is an initiative whose main objective is to create a vibrant international ecosystem of transdisciplinary knowledge that promotes business solutions with a circular, sustainable and regenerative scope, powered by disruptive technologies. It results from the mobilization of Universidade Católica Portuguesa, in Porto, through its Schools - Católica Porto Business School and Faculty of Biotechnology - and of Planetiers New Generation, along with a set of national and international entities that constitute themselves as thought leaders and agents of Transformation for Sustainability and Regeneration.

If you would like to participate, please register here.


14:30 Opening Remarks

Isabel Capeloa Gil | Universidade Católica Portuguesa (Rector)
Isabel Braga da Cruz | Catolica Porto - CRP (President)

14:40 Brief presentation of INSURE.hub - “Innovation for Sustainability and Regeneration Hub”

Manuela Pintado | Católica Porto, Faculty of Biotechnology - Centre for Biotechnology and Fine Chemistry
João Pinto | Católica Porto (Vice-President) and Business School (Professor of Finance)
António Vasconcelos, Planetiers New Generation (Co-Leader)

15:05 European Survey Corporate: Sustainability, Innovation and Leadership

Edwin Janssen | Sustainable Growth Associates - The Natural Step Germany (Partner)

15:20 Backcasting from net-zero and from positive pursuits enabled by tech acceleration

Rüdiger Rohrig | Sustainable Growth Associates - The Natural Step Germany (Managing Partner)

15:40 Panel discussing the findings of the survey and the challenges ahead

Ana Salomé | Symington Family Estates (People and Sustainability Executive Board Member)
Micaela Cabral | Bondalti (Head of Strategy and Sustainability)
in dialogue with Edwin Janssen


16:30 Future-Fit Business as a navigation toolkit aligned with backcasting

Tom Bregman | Future-Fit Foundation, UK (Corporate)

16:50 Sustainable & regenerative financing and investing

João Pinto | Católica Porto Business School
Sofia Santos | Credito Agrícola (ESG expert advisor)
in dialogue with Tom Bregman

17:10 Regenerative business – the new wave

John Fullerton | Capital Institute, US (CEO)

17:40 An International Dialogue on Regenerative Business

Gunter Pauli | ZERI - Zero Emissions and Research Initiative (CEO and one of the Founders of Circular Economy)
in dialogue with John Fullerton

18:10 Case study of Circular and Sustainable Innovation: Alchemy

John Melo | CEO Amyris Inc, US (CEO)
introduced by Manuela Pintado (also Scientific Coordinator of the Alchemy Project)

18:30 Closing Words

Paula Castro | Escola Superior de Biotecnologia (Dean)
Rui Sousa | Católica Porto Business School (Dean)


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It is mandatory the use of mask and presentation of the vaccination certificate